Skål is a professional organization of tourism leaders around the world, promoting global tourism
and friendship. It is the only international group uniting all branches of the travel and tourism industry.
Its members, the industry's managers and executives, meet at local, national, regional and international
levels to discuss and pursue topics of common interest.
The word Skål comes from Scandinavia and has a long tradition. The "Skål" is a bowl containing a welcome drink that is offered to visitors when entering a home. One would say "Skål" as a sign of friendship. The founders of Skål International adopted the word and used the letters to create a toast: Sundhet (Good Health), Karlek (Friendship), Alder (Long Life), Lycka (Happiness).
The first Club was founded in 1932 in Paris by travel managers, following an educational tour of Scandinavia. The idea of international goodwill and friendship grew and, in 1934, the “Association Internationale des Skål Clubs” was formed with Florimond Volckaert as its first President, who is considered the “Father of Skål.”
Skål International today has more than 16,000 members in 393 clubs throughout 86 nations. Most activities occur at local level, moving up through National Committees, under the umbrella of Skål International, headquartered at the General Secretariat in Torremolinos, Spain.
Skål International is governed by an Executive Committee of seven members, elected by delegates to an annual General Assembly, held during the World Congress, hosted by a different country each year. This allows members first-hand observation of the travel and tourism potential around the world.
What is Skål?